Avon virtual make-up technology Nov 30, 2022

Try it on! New virtual make-up try-on technology available now

We have integrated some really clever AI and AR-powered virtual make-up try-on technology to help our customers find their perfect match

This type of virtual try-on experience isn’t widely available in the mass beauty market yet so we’re really proud that we are launching this immersive online shopping experience around the world, starting with the UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic and Turkey.

Our customers are able to instantly try on and experiment with products via their mobile camera or webcam on desktop, seeing products come to life with hyper-realistic results. Our Reps are also able to offer their customers an enhanced high-touch shopping experience by using this new technology through their digital brochures.

Launched in partnership with leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, Perfect Corp., this VTO capability supports our Open Up and Grow strategy by offering an enhanced shopping experience.

“Until now, it has only been prestige brands offering this type of brand experience.” Says Alex Long, Head of Omnichannel Global Marketing at Avon, “We’re really excited about the potential of this technology. Whether shopping online or through a beauty advisor, customers can get a truly personalized experience and be confident in their purchase.”

Perfect Corp.’s true-to-life AR try-on utilizes patented AgileFace® technology to automatically identify users’ unique facial features, such as eye and eyebrow shapes, to deliver the most realistic virtual try-on experience.

VTO experiences are proven to increase customer purchasing confidence as well as digital engagement by allowing shoppers to try on products instantly and seamlessly through a digital platform. As no physical product is used, virtual try-on also provides a sustainable and hygienic beauty testing experience, which is top of mind for many consumers with increased concerns around product waste and sustainability.

“We have millions of customers around the world and are constantly re-evaluating the ways we can best serve them and drive confidence in their product choices,” adds Alex Long“We are proud of being an early adopter of beauty technology and understand the important role it has for the modern beauty shopper. We are delighted to be partnering with Perfect Corp. to offer our Reps and customers this technology which will be a valuable asset to the business and help us drive further growth and customer satisfaction.”