Product News | Feb 21, 2019

Increase lash volume up to 200% with new Big & Phenomenal Mascara

Big & Phenomenal Mascara product launch

Avon launches new mark. Big & Phenomenal Volume Mascara that increases lash volume up to 200%, from root to tip, thanks to an ultra-creamy formula and an innovative 3-in-1 brush.


Thanks to its Precision Lash Loader Brush with deep reservoirs between each bristle to hold pockets of formula, Big & Phenomenal coats lashes evenly from root to tip, for volume overload. There’s also a detailing tip for controlled coverage on lower lashes to make sure no lash will be left behind.

Part of the mark. brand’s acclaimed “Big &” range of mascaras, Big & Phenomenal comes in an ultra blackest-black formula made of high-purity carbon black powder, which guarantees intensely dark standout impact lashes that won’t clump, nor smudge or flake.

Developed by Avon’s team of world-class scientists at the Avon Innovation Centre, this new mascara is hypoallergenic, ophthalmologist tested and suitable for contact lens wearers. Glen Anderson, Executive Director Global Colour Product Development, said: “We want to create products that delight customers all over the world. That means, simply, delivering the benefits they’re looking for to create the impactful look they want: great volume, no clumping or smudging, wears all day but is easy to remove. The reason Big and Phenomenal delivers such impressive volume is that the brush is designed to deliver the mascara all along the lash right to the tip, not just at the root and tapering off. That means the volumized look can be achieved in just one coat.” 

The global artist-inspired make-up brand, mark. offers high quality, innovative products that help consumers express themselves through their make-up look. Launching globally in first quarter 2019, this innovative mascara is set to excite Avon’s huge network of customers and Representatives all over the world.


Find out more about Big & Phenomenal, including a behind-the-scenes visit to our colour lab, on our latest products page