Brazil News | Jun 3, 2019

Avon donates R$70,000 through customer recycling initiative in Brazil

Brazil customer recycling initiative

A sustainable packaging initiative that encourages Avon customers to recycle their empty beauty packaging has raised R$70,000 for public schools and charities.


The programme – set up by Avon Brazil – has seen 4.3 million packaging units being recycled, totalling 31 tonnes of waste.

Customers send their empty product packaging from make-up, nail polishes, creams and fragrances to TerraCycle – a global leader in recycling typically hard-to-recycle materials – to be recycled.

For every item of packaging a customer sends, Avon donates R$0.02 to a public school or charity selected by the consumer.

“Our sustainability work in Brazil is of utmost importance to us. Through this initiative, we are able to extend our recycling efforts past the point of sale, right to the end of a product’s life cycle, while engaging our customers with our recycling strategy.”

José Vicente Marino, General Manager at Avon Brazil

Since 2018, Avon has been working on driving sustainable packaging improvements globally. Associates are working with external experts and guidance – such as the Plastics Recyclers Europe and Association of Plastic Recyclers. The business has also joined industry peers as members of Sustainable Packaging Initiative for Cosmetics (SPICE), which aims to reduce the environmental footprint of cosmetics products and collectively shape the future of sustainable packaging.

“As a global business, we take our sustainability responsibilities very seriously and have multiple programmes in place to reduce our environmental footprint. Avon is keenly attuned to sustainable packaging developments in the beauty industry, as demonstrated by the creation of a new global team to work on this important project.”

Joanna Gluzman, Director of Corporate Social Responsibilit

Avon’s work with TerraCycle, SPICE, and other external experts, are examples of how the business is embracing new relationships as part of its ‘Open Up’ strategy, which aims to open Avon up to new partnerships and ventures as a way of fuelling its future growth.