Avon Ecuador’s breast cancer prevention message reaches thousands

Avon is leading the fight against breast cancer in Ecuador, touring the country with their breast cancer prevention unit during October and November. As part of Breast Cancer Awareness Month, rural areas of Ecuador, including Pichincha, Tungurahua, Cotopaxi, and Guayas Provinces will receive a visit from the unit.

Avon Ecuador is joining forces with the CEPREME Foundation, who work to lower the death rate from cancer among Ecuadorian women, creating a culture of prevention and education. CEPREME Foundation also provide support to patients and their families, and work to promote public policies on the issue, with the help of a $100,000 donation from Avon.

CEPREME Foundation Director Andrea Encalada says, “Having information and receiving training on early detection makes it possible for many women to save their own lives. This partnership with Avon constitutes an important push forward during this new stage, in which we will be opening a medical centre where we can increase the scope of our work and our commitment to society.”  

The touring preventative unit, which is part of Avon’s global #PinkLightProject, will give women information on the importance of prevention and early detection of the signs of disease.

Juan Pablo Cuesta, Avon Ecuador’s General Manager says, “Taking this preventative unit to four of the nation's provinces is another of the efforts that we have made over the years. We estimate that it will benefit some 5,000 women, fulfilling Avon's commitment to breast cancer prevention.” 

Picture from left to right: Andrea Encalada, CEPREME Foundation President, Dr. Gina Watson, WHO and PAHO representative in Ecuador, Juan Pablo Cuesta, Avon Ecuador General Manager.