Product News | Sep 3, 2024
Free your extraordinary: a sleek and stylish new look for our beloved Far Away fragrance franchise
Did you know that we are the bestselling fragrance brand by volume in the world and sell five fragrances every second ?
Now we have unveiled our fan favourite Far Away fragrance franchise with a brand-new look and feel to help every woman free their extraordinary with just one spritz. And we’ve added a new fragrance to the collection!
With eight premium yet affordable perfumes for the everyday woman to choose from, the full collection can be purchased for less than the price of one luxury fragrance! The sleek, modern and elegant new bottles are also stackable, making them the perfect collectables for your beauty shelf.
With a variety of floral, oriental, gourmand and woody notes crafted by the world’s finest perfumers, a single spritz of Far Away on the pulse points can help any women feel empowered to free their extraordinary and explore every side of their personality.
What’s more, we’re launching new recyclable and refillable packaging for Far Away this year and all fragrances are Leaping Bunny approved and formulated with the finest ingredients.
“I am delighted to launch our redesigned Far Away fragrance family with a brand new look and feel. One spritz of Far Away empowers you to free your inner extraordinary, ever since the launch of the original and iconic Far Away 30 years ago to the newly redesigned, modern and sleek bottles of today. Avon has a Far Away fragrance to suit every side of your personality – giving you the confidence to Shine, to Rebel, and to feel Glamorous.”
Victor Costa
Avon Head of Fragrance Brands
THE AVON FAR AWAY FRAGRANCE FAMILY:
Far Away Original – for timeless elegance everyday
Floral and Oriental
Enjoy timeless elegance with dreamy notes of freesia, vanilla musk and 190 jasmine flowers in every bottle
Far Away Rebel – boosting you with brave authenticity
Floral and Oriental
Express your authenticity with notes of vivid crème de cassis, fresh orange blossom and tempting toffee
Far Away Beyond The Moon – evoking mystery and glamour
Floral and Oriental
Go beyond earthbound glamour with this intense parfum featuring notes of luxurious wild cherry, hypnotic Australian sandalwood and exclusive, sustainably sourced Belle de Nuit - a nocturnal flower that blooms in the moonlight
Far Away Beyond – intense, elevated gourmand and oriental
Gourmand and Oriental
Go beyond with Avon’s first intense parfum, featuring exquisite notes of pear, jasmine and a first-to-market upcycled Madagascan vanilla extract created by Avon’s expert perfumers
Far Away Splendoria – floral, fruity, and woody
Oriental
Immerse yourself in sheer luxury, inspired by the Middle East, with notes of luminous plum, rich gardenia-infused white oud accord and dreamy vanilla
Far Away Infinity – discover an intoxicating floral blend
Floral and Oriental
Find your utopia with intoxicating notes of Italian bergamot, Indian jasmine and vanilla
Far Away Glamour – draw attention with every glamourous journey
Oriental and Woody
Take a walk on the glam side with unforgettable notes of blackcurrant bud, radiant orange flower and beautiful black musk
And the latest addition to the family…
Far Away Shine - for the woman who shines everywhere she goes
Floral and Oriental
Shine bright with notes of Ispahan Rose – a premium Persian rose that has been used in beauty for more than 2000 years as a symbol of inner illumination – complemented by notes of pink pepper and Golden Musks
[1] Avon sells the most fragrances in the world as measured by volume or units sold in 2022. Source: GlobalData