Russia News | Oct 3, 2018
Avon teams up with Disney in Russia to find the country's next top designer
Budding Russian fashion designers are being offered the opportunity of a lifetime, to design their own Disney-inspired fashion collection, to be sold in Avon brochures in Russia next year. Avon Russia are teaming up with Disney to create a unique Fashion Academy, where designers compete to take part in Fashion Start-Up training at RANEOA School of Design.
This exciting project gives talented young designers the chance to work with experts from Avon’s own fashion team, in a competition shown on TV programme Rules of Style on Disney Channel Russia.
Applicants will submit up to five sketches of their fashion collection, called ‘Casual Inspired by Disney’ on the Disney.ru/academy website.
Their work will be evaluated by the expert jury including Marina Jigalova-Ozkan, Managing Director of the Walt Disney Company Russia, Olga Zonova, Vice President of Sales of Avon Russia, Ilyana Erdneeva, Editor-in-Chief of Glamour magazine in Russia and Nadezhda Mikhalkova, actress, director and anchor-woman of Disney Channel.
Thirty designers will be chosen, and the competition to reach the final will be shown on Disney Channel Russia until December. In February 2019, the ten finalists will progress to the Fashion Start-Up training, which includes unique master classes, presented by industry leaders. Glamour magazine will give contestants a unique insight into major fashion trends throughout the project and participate in the expert program.
The Fashion Academy project will culminate in a grand fashion show where the contestants will present their final designs. The overall winner will be named and be awarded the main prize - an opportunity to present their collection in the Russian Avon catalogue, which goes to millions of homes. Good luck to all the contestants, as Walt Disney himself said, “If you can dream it, you can do it.
Photo: Sofia Trotsenko, Director of the School of Design of the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Oksana Lavrentieva, owner of Rusmoda and Bely Sad beauty centres, Marina Jigalova-Ozkan, Managing Director of the Walt Disney Company Russia, Olga Zonova, Vice President of Sales of Avon Russia, Ilyana Erdneeva, Editor-in-Chief of Glamour magazine