Global News | Oct 1, 2020

Join the #BoobWatch this October


For Breast Cancer Awareness Month in October 2020, we’re calling on you to join the #BoobWatch. If you don’t do it, you might not spot it!

Early detection of breast cancer can save lives. By joining the #BoobWatch and getting to know what is normal for you, you can #WatchForChange and see your doctor if you have any concerns.


Our Breast Cancer Promise sets out our commitment to ensure that everyone knows the signs of the disease, the risks and when to take action.

Building on our long-standing commitment to raise awareness of breast cancer, this October we’re also launching an e-learning module for Representatives as well as employees at Avon, so they can feel confident in knowing the basics about breast cancer and what to look out for.

Since 1992, Avon and the Avon Foundation for Women have donated more than US$939 million to breast cancer causes, educating 180 million people about the disease, and funding breast health screening for over 16.4 million women.*

* Historic figures for women screened have been reviewed and amended based on incorrect screening figures in 2017 and 2018.