Global News | Jan 29, 2020

Avon’s unveils industry first: new patented breakthrough technology, Protinol™, restoring ‘baby’ collagen for the ‘first time ever seen in topical skincare’

Restoring 'baby' collagen skin

At the exclusive Skincare Summit, Avon revealed its latest skincare discovery, Protinol™, which is clinically proven to restore both types of collagen found in healthy skin, helping to mimic the perfect collagen ratio found in baby skin.  

What is baby collagen and why is it so important for healthy skin?  Collagen is responsible for the irresistible quality, texture and bounce found in baby skin. Collagen makes up 80% of skin and consequently is the most critical structural protein in your skin but it’s a complex protein and not easy to ‘replace’ once lost.

In the skin, there are two main types of collagen, known as collagen 1 and collagen 3, that are both equally important. Collagen 3 (otherwise known as ‘baby collagen’, because of its presence in infant skin) provides a framework that collagen 1 binds to. The two types of collagen need each other to function efficiently.

In baby skin, when collagen levels are in their prime, collagen 1 and 3 are both present in equal proportions, working together in perfect harmony. But even in your childhood, your skin is already losing this optimum collagen balance.

Until now, only collagen 1 has been effectively restored via topical skincare, but without the matrix of ‘baby collagen’- the impact is minimal. Avon’s new breakthrough patented ingredient*, Protinol™, works to restore both collagen 1 AND collagen 3, bringing them closer to that optimal ratio found in baby skin. The result of this industry breakthrough is your best skin in years, moving closer to how your skin functioned as a baby. Your skin, reborn.

Dr Bayat from the University of Manchester independently tested the ingredient to help fully understand its power. Dr Bayat says: “This is the first time I have ever seen a significant increase in collagen 3 from a topical skincare product.”

Anthony Gonzalez, Director Skincare Product Development at Avon says: “Whilst Avon has been leading the way in innovation for many years, Protinol™ is one of the most exciting discoveries of the decade.

“As a scientist, discovering an ingredient so powerful it needs some of the world’s leading skincare scientists to help fully understand how it works its magic, is the ultimate accolade. This, combined with seeing results with the naked eye in just seven days without the side effects skincare fanatics have come to expect with powerful ingredients, is nothing short of miraculous.”

Watch this space for more and to learn how you can get your hands on Protinol™ in your country.