Oksana Lowndes appointed Senior Director Representative Channel to drive compelling Representative experience

Oksana Lowndes has been appointed Senior Director Representative Channel, reporting into Adelaida Saldarriaga, Vice President Channel Strategy and Operations. Oksana will play an instrumental role in creating and implementing a competitive commercial model that will offer multichannel access to customers through a compelling Representative experience and earnings model.

Oksana will have end-to-end accountability for the Representative Channel, including field fundamentals, relationship selling, sales strategy, segmentation, training, recognition and the compensation model. She will also partner with key teams across the business including digital business platforms, analytics, business development and local markets.

Oksana previously had a twenty-year career at Avon, joining in 1997 as Ukraine Area Sales Manager. She was then promoted to Head of Sales Russia, where her focus on the Representative and her passion for developing the field organisation helped drive the modernisation of the sales model. Oksana then moved to Poland, where she was General Manager for three years. Her innovative thinking, leadership and focus on executional excellence led the market to sustained, profitable growth, year on year, and culminated in Poland receiving the Flame award, the most prestigious award within Avon that recognises markets that excel in sustainable growth and people development.

Prior to leaving Avon in 2018 Oksana was GM Italy and Mediterranean (IMED) where she implemented crucial changes to restore the competitive position in the marketplace.

“As a direct selling business, the Representative is our most important sales channel, and rebooting direct selling is a critical component of the Open Up Avon strategy. We are delighted to have Oksana onboard, with her wealth of experience and insight, to revitalise and modernise this channel.” Adelaida Saldarriaga, Vice President Channel Strategy and Operations.