Poland News | Feb 26, 2019
Avon Poland launches YouTube Channel dedicated to make-up entertainment for Gen Z
MakeupTV to open up Avon to the YouTube generation of beauty consumers and vloggers
Avon Poland has launched a YouTube channel entirely dedicated to make-up entertainment.
MakeupTV will offer a wide array of engaging video entertainment encompassing beauty, lifestyle, fashion and home. It will predominantly be hosted by five make-up and fashion influencers, but they’ll also be joined by Avon Representatives who will showcase their own favourite products and looks.
Eight episodes will be uploaded per month with a focus on the younger generation of Avon fans, aged 18-34, who have grown up in the social networking era. Videos will range from product information, how-to tutorials and behind-the-scenes footage, to beauty challenges and a weekly ‘shopping haul’ brochure review covering must-have beauty buys from the upcoming campaign.
Viewers will have the opportunity to enter competitions to appear in MakeupTV episodes, taking interaction with the channel to a new realm, and increasing customer engagement with the business, its products, and the show hosts.
Barbara Gozdzikowska, General Manager Avon Poland, said: “MakeupTV is an excellent example of how we are opening up the business to a new generation – YouTube users and beauty fans. Our Representatives have been connecting with customers through online and offline social networks for many years and we’re using this new channel to help them build that network even more – by bringing our top-quality products to a whole new set of people.”
Natalia Michalska, an Avon Representative in Poland, said: “This is going to be a great way of helping me to learn more about beauty tips, tricks and trends as well as giving me a new way to engage with my customers and attract new people to the brand.”