Product News | May 5, 2021

The future of hydration has arrived. Meet ANEW Hydra Pro Vita-D

The formula, with a water-like sensation, helps activate skin’s daily dose of Vitamin D* production, shown to boost skin’s moisture barrier from within, locking in hydration, for moisturised and glowing skin every day. 

Our new Hydra Pro Vita-D Water Cream is the latest skincare breakthrough from ANEW: the science behind your best skin. With the discovery that Vitamin D is one of skin’s critical partners to keep hydration locked in, our scientists developed a formula that is supercharged with the power of Vitamin D, providing up to 72-hours** of hydration.. 

Unlike other creams, ANEW Hydra Pro Vita-D works to activate the Vitamin D in surface skin cells. Vitamin D helps strengthen the surface skin barrier, and addresses dull looking skin, uneven skin tone and noticeable fine lines. For the skin, Vitamin D is critical for a healthier, hydrated-looking complexion. 

After just one use, the skin instantly looks and feels smooth and supple with fresh hydration that lasts all day. After 1 week, skin looks healthy and glowing with moisture that lasts.** Ideal for all ages, this ANEW cream is a lightweight, oil-free formula, with a fresh scent that glides on the face with a refreshing water-like sensation that absorbs instantly.

“The ANEW Hydra Pro Vita-D cream will be the perfect fit for consumers who are self-educated about skin care, checking labels for ingredients and becoming curious about vitamins. Vitamin D is very beneficial for a younger audience, from 25 to 35 years old, a demographic who is actively engaged with skincare and is starting to see changes and becoming aware that they need to do more now to keep skin looking its best.
With Avon, they can be confident they’re getting the best science, top quality ingredients and proven efficacy at an accessible price because that’s what we’re all about – bringing world-class beauty to everyone.” 

Anthony Gonzalez, Head of skincare product development. 

The ANEW consumers will also be able to boost their skincare regime with a Multi Vit Skin kit, featuring vitamins B, C and D. As a first step, the ANEW Revitalizing Micellar Water with Vitamin B and hyaluronic acid cleans, nourishes, and minimises the appearance of fine lines. The second step is ANEW Radiance (Vitamin C) Maximising Serum, a powerful glow-boosting antioxidant that instantly wakes up skin’s radiance with the Vitamin C of 30 oranges in 1 bottle. ANEW Hydra Pro Vita-D comes as the third step, helping to activate the skin’s daily dose of Vitamin D*, boosting skin’s moisture barrier from within.

To find out more, buy or sell ANEW Hydra Pro Vita-D, check out Avon in your country

*Helps activate vitamin D to an equivalent daily dose of sun exposure, based on testing on skin cells in a controlled laboratory environment
**After multiple applications
*** Based on a consumer study with 118 participants.