Global News | Mar 18, 2019
Avon introduces stand4her beauty kit
To celebrate the launch of the new beauty kits, the Avon Foundation for Women is donating $100,000 to fund education for women and girls
Avon has launched the stand4her beauty kit as part of the global stand4her initiative to improve the lives of 100 million women every year. The limited-edition beauty kit is available now in many markets, including Avon’s biggest, Brazil and will be arriving in more countries throughout 2019. It comprises five of Avon’s most iconic products that are universally flattering, allowing every woman to experience the power of beauty in her own way.
The power of beauty cannot be underestimated. It’s not frivolous or vain - for many women it’s key to building confidence and self-belief. “Make-up gets me ready to conquer the world,” said Gemma Muncaster, an Avon associate and part of the stand4her campaign championing the power of beauty . Gemma escaped an abusive relationship where she wasn’t allowed to wear make-up and now advocates that it’s a really powerful tool: “Not only can it lift a whole appearance if you’re feeling tired or like you don’t look your best, it can also raise your mood and spirits. The benefits of make-up aren’t just on the outside, they are on the inside as well.”
Belief in the power of beauty and commitment to championing women has been part of Avon’s DNA for more than 130 years. Its new global research reveals that 60% of women feel they need to meet certain beauty standards and in response to that a part of the stand4her commitment is challenging stereotypes, supporting freedom of expression, democratizing beauty and representing a wide range of women.
The stand4her beauty kit allows women to create the look they choose from natural and fresh to glamorous and shimmering. It contains:
- Avon True Colour Glow Bronzing Pearls for a warm shimmering glow
- Avon True Precision Control Liquid Liner for smudge-free definition
- True Colour Ultra Volume Lash Magnify Mascara for mega volume without the clumps
- mark. Liquid Lip Lacquer Matte in Nude Vibes for full, long-lasting coverage
- Avon True Colour Perfect wear Eyeshadow Quad for high colour-payoff with crease proof wear