“Breaking the beauty rules”: Ukraine launches new YouTube series encouraging viewers to embrace their individuality

Avon in the Ukraine has recently launched a YouTube channel intended to help viewers express their individuality and be the best version of themselves.

The channel, which aims to increase customer affinity with Avon and bring beauty to the masses in Ukraine, will feature an expert panel across make-up, skincare, hair, fashion, wellness and psychology. They will give advice, tips and tricks for how to make the most of your own individual look. There will also be guest appearances from influencers and key experts to help people unlock their full potential.

Click here to watch the teaser video

At Avon we believe that the power of beauty cannot be underestimated. It’s not frivolous or vain, for many women it is key to building confidence and self-belief. You can find out more about how we stand for the power of beauty, and other issues in support of women, in our stand4her plan,