Avon Romania took part in Brand Minds, Central and Eastern Europe’s biggest business conference, to demo Mark. Epic Lip to more than 3,000 delegates.
As the event’s beauty partner, the team also had the unique opportunity to makeover a very special guest, Sophia, the first ever humanoid robot to receive citizenship. Prior to the event, the public voted Berry Bold as the Mark. Epic Lip colour best-suited to Sophia.
One of Romania’s most sought-after make-up artists, Roxana Minea, gave Sophia her new look, while attendees were invited to try the full range of Mark. Epic Lip lipsticks.
Sophia’s make-over was broadcast live on Romanian news and received one of the highest viewer ratings in history. To watch highlights from the event and Sophia’s makeover, click here.
Picture: Angela Cretu, General Manager of Avon Central Europe, takes part in Sophia’s make-over