When it comes to beauty, we believe it should be cruelty free. Not just at Avon, but across the board.

We don’t test products or ingredients on animals  anywhere in the world. We’ve been working for acceptance on non-animal methods for over three decades. Here are just some of the steps we’re taking to help protect our furry friends…

A global stand against animal testing

As the first global cosmetics company to end animal testing of its products in its operating countries, we’ve been working for acceptance on non-animal methods for  three decades.

Our goal is to deliver products that not only meet but  exceed your expectations, without compromising our  commitment to animal welfare, safety standards or regulatory requirements.

Cruelty Free International (CFI)

Avon believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of Fragrance, Avon Care and Anew products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org

“Avon achieving approval under the Leaping Bunny Programme is a real milestone for the global brand, demonstrating their commitment to help end animal testing for cosmetics. We’re delighted to have them as part of the Leaping Bunny family!”

Michelle Thew, CEO, Cruelty Free International


In December 2019, PETA recognised us for 'Working for Regulatory Change'; a prestigious acknowledgement of our strides towards developing, validating and accepting non-animal testing methods within the beauty industry.

Humane Society International (HSI)

We support HSI’s #BeCrueltyFree campaign calling to outlaw cosmetic animal testing in key global beauty markets.

“We are delighted to count Avon among our #BeCrueltyFree campaign supporters as we work with lawmakers across the globe toward meaningful policy change that reflects our shared vision of cruelty-free beauty.”

Troy Seidle, HSI Vice President for Research & Toxicology

Fund for the Replacement of Animals in Medical Experiments (FRAME)

In Europe, we have partnered with FRAME for 30 years.

“FRAME is dedicated to the development of new, valid and ethical scientific methods that will replace the need for laboratory animals in medical and scientific research, education and testing. Avon’s decision to stop testing in China sends an important message to the global cosmetics industry that animal testing for cosmetics is unnecessary and unacceptable, and that we must push for global acceptance of alternative techniques that are scientifically valid and have human relevance.”

Amy Beale, Scientific Liaison Officer at FRAME

Institute for In Vitro Sciences (IIVS)

“Avon has partnered with IIVS for over twenty years to  develop and utilise novel in vitro testing platforms to ensure  the safety of their products. These successful approaches  have been adopted by other companies in the industry.

Additionally, Avon has supported the IIVS Education and  Outreach programmes to promote the use and acceptance  of these methods worldwide.”

Amanda Ulrey, President, IIVS


Does Avon test on animals?

Avon never tests products on animals. Under no circumstances does Avon conduct animal testing on any of its ingredients and products and Avon does not require that suppliers of ingredients and products produced for Avon conduct animal testing on our behalf. We’ve been taking a stand against animal testing of cosmetics for three decades. After rigorous investigation of our entire  supply chain in partnership with Cruelty Free International (CFI), we’re proud to be Leaping Bunny approved. CFI are the globally recognisable gold standard for cruelty free consumer products, which helps us give you the best possible assurance when shopping  with us.

How does Avon ensure the safety of its products without animal testing?

The safety of our customers is of paramount importance, and we substantiate the safety of our products using well established non-  animal testing methods such as applying existing data, computer modelling, and in vitro testing to ensure the safety of Avon-  branded cosmetics products.

If you are cruelty free, does that mean you do not sell products in China?

Avon does not test on animals. Although we operate in China (where it’s a legal requirement to test certain products on animals) we reformulated products and discontinued certain ranges to ensure that we could continue to deliver great quality products to our customers in China, without compromising on our longstanding commitment to animal welfare.

What else is Avon doing?

Alongside ending animal testing across all our brands, we’re working hard to incorporate more plant, natural and synthetic based ingredients into our products without having a negative impact on our precious planet and its resources.

What’s next?

We’re committed to helping end animal testing on beauty products for good and for the last 30 years have been working with scientific organisations on new approaches to product safety evaluation. We’ll keep up this work and continue to work with partners  towards meaningful positive change.

Any questions?

Please get in touch (media@avon.com). For queries relating to US, Canada and Puerto Rico please visit avon.com.

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