Anew Dual Eye Systems Jan 19, 2022

Don’t blink – an eye cream that really works

There’s a reason why our dual eye creams are loved by millions, and now we’ve taken our Anew Dual Eye Systems to the next level by adding Protinol™ for faster results.

A standard eye cream may be able to moisturise… but can it brighten dark circles? Or lift and tighten the delicate eye area? The eye area has a lot of complexity, demanding the perfect cream to tackle your concerns, whether that’s brightening and targeting dark circles or lifting the eye area.

Hannah Roberts, Head of Anew says, “The skin around the eyes is especially sensitive. Because it’s so fragile, it shows tiredness and fatigue more quickly than other skin, as well as developing wrinkles, puffiness and dark circles. That’s why it’s so important to use a cream tailored for eyes rather than a general moisturiser. Our Anew Dual Eye Systems are designed to tackle the most common issues for the skin around the eyes – and they now have Protinol™, so you can see results in just two days*.”

Our Anew Lifting Dual Eye System, loved by millions**, consists of an upper eye gel with skin tighteners and revitalising caffeine to help the eye area look dramatically lifted, and an undereye cream with a nourishing, peptide-rich formula for a visibly smoother, firmer undereye.

Our bestselling dark circle treatment***, our Anew Dark Circle Corrector Dual Eye System, includes a day cream with colour-correcting pigment technology to instantly brighten undereye shadows. There’s also a soothing night gel with organic marine algae extract to help reduce the cause of dark circles****.

Put Anew to the test with our new and improved moisturising, brightening, lifting and tightening eye creams. For best results, use with our Anew day and night creams for an all-round youthful glow.


* Based on a consumer science study with 154 participants.

** Based on worldwide sales.

*** Based on those who expressed an opinion in a consumer science study.

**** With continued use.