Avon has been awarded its first Cannes Lions award for the ‘you’re not alone’ campaign from the Avon Institute in Brazil. The campaign features domestic objects, like pots and pans and cushions, speaking out for the women experiencing violence, to reinforce how invisible the problem can be when the only witnesses can’t tell the story. The bronze lion for industry craft was awarded at the prestigious International Festival of Creativity held in Cannes, France: the world’s biggest gathering for the creative marketing community.

This global recognition celebrates the creativity and impact of the campaign which ran in Brazil to drive awareness about violence against women and girls. One in three women worldwide will experience violence in some form during her lifetime. This is an epidemic. Avon wants to change it, and that’s why it launched its global Promise to Help End Violence Against Women and Girls to encourage conversation, provide information and improve support. Since it launched its first campaign in 2004, the Avon Foundation for Women has donated more than $60 million to the cause.

James Thompson, Avon’s Chief Beauty and Brand Officer participated in the Accenture and Marketing Society Pioneering Chief Marketing Officer panel at the festival in Cannes which attracts more than 15,000 professionals. He’ll shared insight about harnessing new technology to build brands and drive disruptive growth. This is a space that Avon is currently exploding with initiatives like the new content studio to enable it’s millions-strong network of Representatives to share branded digital content to build their businesses across their own networks.