Brazil News | Jun 19, 2019
Avon scoops Cannes Lions award
Avon has been awarded its first Cannes Lions award for the ‘you’re not alone’ campaign from the Avon Institute in Brazil. The campaign features domestic objects, like pots and pans and cushions, speaking out for the women experiencing violence, to reinforce how invisible the problem can be when the only witnesses can’t tell the story. The bronze lion for industry craft was awarded at the prestigious International Festival of Creativity held in Cannes, France: the world’s biggest gathering for the creative marketing community.
This global recognition celebrates the creativity and impact of the campaign which ran in Brazil to drive awareness about violence against women and girls. One in three women worldwide will experience violence in some form during her lifetime. This is an epidemic. Avon wants to change it, and that’s why it launched its global Promise to Help End Violence Against Women and Girls to encourage conversation, provide information and improve support. Since it launched its first campaign in 2004, the Avon Foundation for Women has donated more than $60 million to the cause.
Daniela Grelin, Executive Director of the Avon Institute in Brazil said: “We are so proud to have won the Cannes Lions award. It’s the most prestigious recognition for creativity in the world. It’s not just about the recognition for our work, it’s about knowing that we’re making a difference. The more awareness we can drive for the issue, the more potential there is to improve and saves lives. We proudly stand4her and are honoured to accept the award alongside our creative agency partners Wunderman Thompson.”
Celebrating and sharing Avon’s work to reach more people is central to its Open Up strategy. Danielle Bibas, Vice President Marketing for Brazil said:
“Our purpose is to improve the lives of women – whether that’s through offering great quality beauty products, an earning opportunity or committing to causes that matter to her. We live this purpose every day by combining practical commitment, great talent and bold vision and we’re incredibly proud to do so.”
James Thompson, Avon’s Chief Beauty and Brand Officer participated in the Accenture and Marketing Society Pioneering Chief Marketing Officer panel at the festival in Cannes which attracts more than 15,000 professionals. He’ll shared insight about harnessing new technology to build brands and drive disruptive growth. This is a space that Avon is currently exploding with initiatives like the new content studio to enable it’s millions-strong network of Representatives to share branded digital content to build their businesses across their own networks.