Global News | Aug 14, 2019
Avon partners with beauty-guru Sali Hughes for podcast series
The Beauty Podcast, a collaboration between Avon and best-selling British editor, Guardian columnist and all-round beauty guru Sali Hughes, has launched in the UK. As a beauty powerhouse, this brand-new podcast series allows Avon to leverage its renowned innovation, beauty and trend expertise by opening up topical beauty conversations with, and beyond, its millions-strong global network of women.
Discussing the beauty industry’s latest trends and hottest topics, listeners can expect to tune into a broad range of beauty conversations - from the newest innovation in skincare, beauty and cancer, beauty and the menopause to injectables featuring interviews with some of the industry’s most sought-after names.
Launch episodes will include ‘bridal beauty’ with pro makeup artist Hannah Martin, debunking ‘clean beauty’ with clean beauty connoisseur and brand founder Sam Farmer and Sali in conversation with skincare expert, blogger and YouTuber Caroline Hirons.
"I'm delighted to be hosting a podcast supported by Avon. We were aligned from the start on wanting to make an intelligent, honest and credible beauty podcast, and I am so impressed by their modern and bold approach. I can't wait to get going!"
Industry expert, Sali Hughes
“We are really proud to be partnering with Sali on The Beauty Podcast series. Her clout in the industry is remarkable and for us, this is a great opportunity to demonstrate Avon’s relevance and open up the brand to new consumers. We have a millions-strong global network of beauty entrepreneurs, and innovative digital content platforms like this offer a fantastic opportunity for them to stay at the forefront of the latest beauty trends and engage their own customer networks with exciting, modern conversations.”
James Thompson, Chief Beauty and Brand Officer
The new podcast series forms a key part of Avon’s digital transformation, opening up access to the brand with high-tech and high-touch solutions, providing Representatives and consumers with a new way to digest beauty via topical news and views from one of the leading voices in the beauty industry.
A new episode of The Beauty Podcast will air every Wednesday.