Insight | May 22, 2020

Avon is first to identify CBD’s direct link to anti-ageing when used as an ingredient in topical skincare

Avon discover CBD's anti-ageing properties

A recent study by Avon discovered CBD’s direct link to anti-ageing, a first in the industry. A clinical study led to the discovery that certain Heat Shock Proteins (HSPs), a type of molecular chaperone which protects skin from stress, are indicative of skin ageing. People who have higher levels of HSPs tend to have fewer sings of ageing skin such as wrinkles and perceive their skin as more youthful. Avon scientists have found out that CBD can boost levels of HSPs in skin cells implicating that, when included in topical skincare, CBD can work as an anti-ageing ingredient.

Following a surge in customer interest in its health benefits, CBD has become a huge trend within the beauty industry, particularly in topical skincare. While its anti-inflammatory nature and soothing qualities are well known, it’s long been believed that that CBD might also have age-defying properties.[1] To date there has been limited scientific evidence to prove how CBD is beneficial in anti-ageing however, recent studies carried out by the scientists at Avon have led to a ground-breaking discovery that demonstrates CBD does indeed have anti-ageing properties as well as explaining how. We believe this is the first time anyone has been able to bridge the missing link between CBD and its anti-ageing efficacy.

At Avon we pride ourselves in staying at the forefront of skin research. Our researchers are currently focusing on identifying unique biomarkers within skin, in order to develop truly efficacious skincare products for our customers. Skin biomarkers are indicators that are measured to assess the condition of skin at a given time point and when a unique skin biomarker is identified, it can be used as a tool in predicting clinical outcomes to cosmetic treatment. 

Through a recent clinical study researching the methods of identifying and diagnosing ageing skin and skin conditions, Avon discovered several new biomarkers, including certain Heat Shock Proteins (HSPs). It was found that not only are the HSPs Avon identified indicative of skin ageing, but they are directly correlated to consumer perception of wrinkles too. This led Avon to be the first to discover (patent pending) that CBD can boost levels of HSPs in skin cells, predictive of its efficacy on signs of skin ageing, such as wrinkles.

More about this HSP biomarker and its direct link to skin ageing

Heat Shock Proteins (HSPs) are a type of protein called molecular chaperones - known to protect skin from environmental and physiological stress.[2] During the study, our researchers found that the presence of HSPs decreased in older individuals’ skin, meaning they had fewer of these molecular chaperones. Additionally, the study revealed that people who felt they had more wrinkles tended to have lower levels of HSPs. When applying this knowledge to the use of CBD in topical skincare, it was discovered that the ingredient CBD, increases the production of these molecular chaperones, indicating that it can be used as an anti-ageing ingredient in topical skincare products. Avon is the first cosmetics brand to make this discovery and therefore prove CBD’s anti-ageing properties with scientific evidence.

What is CBD and how does it work in skincare?

CBD, or cannabidiol, is a natural (non-psychoactive) chemical found in the cannabis sativa plant. Unlike THC, (another element found in cannabis that is psychoactive) CBD is used to induce a feeling of calm. CBD can relax your thoughts when used through oils or can soothe inflamed skin through topical beauty products.

CBD is great at calming sensitive, dry or irritated skin when applied through skincare and has even been said to soothe chronic skin conditions. CBD also has antibacterial qualities and can also help regulate how much oil your skin produces, leading to fewer blemishes and blackheads so your skin looks clean and fresh.[3]

CBD molecules are easily absorbed by skin’s layers and our skin can recognise it and works to adapt with it when it comes into contact.

Find out how Avon has harnessed CBD in skincare soon – watch this space!  In the meantime, we’re proud to introduce our new Cannabis Sativa Oil Collection. The three-step collection utilises cannabis sativa oil, another soothing and calming ingredient from the powerhouse cannabis plant, and features a cleanser, day cream and hand and body balm made with 100% natural ingredients.